Your subject line is the initial point of contact, influencing whether your email reaches the inbox, spam, or promotional tab. It serves as the storefront of your communication—if it’s appealing, more people will open your email.

In simpler terms:

1. Boost your email campaign’s open rates.
2. Increased email opens lead to a higher click-through rate.
3. A higher click-through rate brings more subscribers to your web pages.
4. More subscribers on your pages result in increased revenue from campaigns.